Description
The grant will be used to fund research and strategizing for future dYdX Marketing and Sponsorship opportunities. Research will be done to find the most impactful opportunities for marketing efforts, and develop feedback loops across existing efforts. The grantee will also assist with marketing copies and twitter campaigns.
Purpose
The Grants program has issued a number of marketing and sponsorship related grants, and we are now re-assessing the success and impact of these grants to determine if the correct strategy was used or if other opportunities would be better. This research will help define how the Grants program moves forward with marketing for dYdX.
Execution
2 months
Payment structure
25% upfront, 75% at completion
Impact & Metrics
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