Marketing

Blockcrunch Podcast Sponsorship

Funded
Funding amount:
$100,000.00

Description

The grant will make dYdX the primary sponsor of the Blockcrunch podcast hosted by Jason Choi over a 6 month period. The sponsorship will include special brand shoutouts in every episode and 2 episodes with dYdX guests to discuss the protocol. The grant also includes a revamp of the Blockcrunch website that will include dYdX branding.

Purpose

Making dYdX a primary sponsor in a popular podcast like Blockcrunch is part of our growth strategy to push the brand forward. Given the amount of listeners and influential guests speaking on Blockcrunch, we hope to maximize brand growth with this sponsorship.

Execution

6 month branding that will begin in April 2022

Payment structure

50% upfront to cover costs, and remaining 50% after 3 months.

Useful Links

Impact & Metrics

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