Marketing

Coinacademy Sponsorship

Funding amount

$35,000

Start date

January 2023

Execution

6 months

Description

The sponsorship includes 12 editions of their weekly show hosted on twitch with dYdX branding, dYdX branding on the website and included in all content produced, at least 3 Twitter threads promoting dYdX, 6 videos promoting dYdX through educational content, 6 articles promoting dYdX content and ongoing news, and additional coverage of dYdX brand where possible.

Purpose

As a leading media platform for everything crypto in France, we hope to continue growing the dYdX brand name and market presence by partnering with Coinacademy. The dYdX brand will be pushed across all content types to maximize the awareness. We will keep track of impact and metrics around clicks an views to assess the performance of the partnership throughout.

Payment structure

50% upfront, 50% at 3 months

Useful Links

Impact & Metrics