Deposit Fee Subsidy Campaign

Today, we’re seeing two clear signs of friction at the deposit step:

1. Users dropping off before completing a deposit
2. A large share opting for slower (and cheaper) deposit methods over Go Fast

This suggests fees may be a meaningful barrier. To test that hypothesis, we’re running a subsidy campaign to better understand whether users are dropping off because of deposit fees, or something else.

This campaign will help us gather meaningful data around user behavior and inform future onboarding or incentive programs.