Marketing

The Defiant Q2 Sponsorship

Completed
Funding amount:
$50,400.00

Description

The grant will be used to sponsor the following: The Defiant Newsletter through a sponsored post, The Defiant Newsletter through a promotional banner for 3 months, The Defiant podcast through promotional messaging in each episode for 3 months.

Purpose

We continue to work on marketing and promoting the protocol through a number of avenues by sponsoring popular newsletter and podcasts, here through a sponsorship with The Defiant. These sponsorships serve to expand brand awareness and user adoption of dYdX.

Execution

Q2 2022

Payment structure

100% upfront to cover sponsorship costs.

Useful Links

Impact & Metrics

Newsletter

Banner Total Views: 685,231
Sponsored Post Total Views: 102,730

Podcast

Shoutout (Audio) Total Listens: 20,472
Shoutout (Video) Total Views: 7,470
Shoutout (Newsletter) Total Views: 96,824

Video

Weekly Sponsor Total Views: 16,257


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