This grant renewal funds six additional months of the dYdX Merchandise Program, which advances dYdX’s mission to become the world’s leading crypto trading platform. The program strengthens brand visibility online and at industry events, manages the dydxmerch.shop storefront, and fulfills merchandise needs for community members and key ecosystem stakeholders.

dYdX Merch is a long successful program that enables the community to embrace dYdX in their daily lives beyond online and trading circles. Merch provides giveaways and freebies for top trading events and encourages the community to create content and generate word-of-mouth. The six month renewal will sustain these activities and allow for new product development as well as operational refinement.