After successfully launching the dYdX Merch program, we are renewing the the program for an additional six months using the remaining funds on hand from the previous round. The funds will compensate the Toyoji team for resupplying stock, processing orders from internal partners (Foundation, Trading, Grants, Community) and online purchases, and maintaining Merch media accounts. The primary mission of the Merch program has transitioned to internal incentive driven, helping promote engagement and contributions through merchandise rewards.

Grant will fund the production of dYdX themed merchandise to be sold online at cost for community members, distributed as giveaways during events and conferences, and used for promotional campaigns. The merchandise will include t-shirts, hoodies, hats, unique dYdX accessories, and lots of other products. Merchandise produced will also include Hedgies specific items, which will be tokengated to Hedgies holders only for exclusivity. No profits are generated from the merchandise, any sales are done at cost so that community members buy at the price of production only. The Merchandise will be produced in two drops, Drop #1 in 3 months and Drop #2 in 6 months, and will make use of a custom webstore built through another grant.