The dYdX Merchandise Campaign will give the protocol an opportunity to further expand the dYdX brand name beyond online presence and trading circles. By having high quality merchandise that can be distributed at events and used for promotional campaigns, we hope the make the dYdX logo and name even more familiar to everyone in crypto.
Community members will also have the opportunity to buy merchandise from their favorite protocol, and it can be used for community initiatives and rewards (similar to POAPs).
Overall, this is a growth effort to help push the brand name forward in creative ways beyond the regular marketing strategies of online presence.
If the Merchandise team can exceed 50% turnover within 3 months of Drop 1, and the community is in favor of continuing, the Grants team will issue another 6 months of merchandise to keep the effort growing.